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black hat reputation management

Avoid Black Hat Reputation Management

You work your butt off to build a trustworthy reputation. Everyday when you go to work, your #1 goal is to make your trustworthy reputation stronger. You might use those words, but that’s really what you’re doing. It’s critical that the reputation you show online matches the trustworthy reputation you actually have.  There’s a lot that goes […]

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Respond to Negative Reviews

If a patient gave you a negative review in your office or on the phone, you’d listen and respond. Therefore, the best practice is to respond if you get a negative review online. We should treat the online world the same as the offline world whenever we can. Here in the world of healthcare, HIPAA makes […]

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client focus patient focus

Focus On The Client

You know what potential patients and clients care about the most? Themselves! They don’t care about you when they first meet you. They care about their problem. When you first meet, or when they first find you online or are referred to you, they’re trying to figure out if you can solve their problem. When I first […]

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marketing plan marketvisory group

Get Started with a Marketing Plan

Have you ever written a marketing plan? It can be painful, right? Usually that pain comes from diving in without first thinking about some fundamental parts of a plan. Before you know it, you start to contradict yourself, or you leave gaps. Don’t start by writing your plan! Instead, plan the plan and focus on these […]

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partnership for referrals

Partner Up to Get Referrals

Getting new patients can be hard. If you’re starting up or still growing, it’s hard. If your patients don’t need to see you regularly each year, it’s hard. Partnerships make a lot of sense to help get new patients. Are you aware of the different ways you can partner with other practices and businesses? Here […]

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keep patients on your website longer

Keep Patients on Your Website Longer

You have a website so prospective patients and clients can get to know – like – trust you. If you make it really easy for them to do that, you increase your chances of getting their phone call. A website is good for many reasons. Some of them are:you say the problems you solve on your […]

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good healthcare content

Create Good Healthcare Content

Your patients choose you and stay with you because they trust you. Why do they trust you? Because you know what you’re doing and you’re good at it. How do you convey that trust to people who don’t know you yet? You build trustability online. People research new healthcare providers online. They’ll ask others, but they […]

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The Local SEO Playbook – Your Guide to Local Rankings

If you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful of […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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