Content is what we say and write to other people. When it’s online, good, simple, clear content is key. It has to stand on its own. Why? You’re not there with the reader, in the room, to explain anything.
Now realize that the person is a potential patient or client. You need to make the best first impression you can with content that stands on its own.
Click the link below for practical tips to improve your content that you can start today.