You know what potential patients and clients care about the most? Themselves!
They don’t care about you when they first meet you. They care about their problem. When you first meet, or when they first find you online or are referred to you, they’re trying to figure out if you can solve their problem.
When I first meet potential clients, I look at their online presence. What I commonly see is a website filled with how good they are at what they do. It’s not (always) ego. They do this because they want to instill trust and confidence in potential patients and clients.
It backfires. It’s too soon.
Want to build know-like-trust? Start with the patient. For more insights, here’s a good article on the topic.