What do you see in the search results? Does your practice even show up? If it does, do you see any poor ratings that could hurt your reputation? Remember, your online review star ratings show up in multiple search results.
What Perception Do Prospective Patients Get of Your Practice?
If prospective patients search for your practice name or prime keywords associated with your practice, what perception will they have? Will they find no trace at all of your practice? Are they going to find bad reviews?
The good news is that it’s possible for you to manage your reputation so you can somewhat control the perception prospective patients get of your practice. By building a full-fledged reputation program for your practice, you can harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their family friends and neighbors, too.
Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews as they show up to minimize their damage.
Do not leave your online reputation to chance – start a reputation management campaign that keeps your practice looking great to prospective patients.