Our Difference

At MarketVisory Group we believe you should have more time to do what you do best – patient care. We know you have choices for marketing, from agencies to doing it yourself.

What makes us different?

We Specialize In Healthcare Marketing

When it comes to marketing we believe most healthcare practitioners are on their own. You went to school to learn how to treat patients. Now you own a practice and want to grow it. That’s where marketing starts. Unfortunately, most schools don’t offer business training, and neither do most professional organizations you join. It’s hard to tell good marketing from bad. Besides, who has time? You’re busy treating patients and keeping up with what’s new in your field!

We specialize in healthcare marketing. We only take healthcare clients. There’s a lot about healthcare that’s different from other industries – the patient’s mindset, clinical terminology, how treatments work, how treatments differ from each other, regulations, compliance, insurance pressures, and so on. We spend all day doing healthcare marketing. We get it.

We have Deep Roots in Healthcare Marketing

Our founder, Carl White, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company! This Hollister is a medical device company focused on the needs of ostomates and people with neurogenic bladder). Carl led Hollister’s global Continence Care business and their digital marketing efforts. Before Hollister Carl worked at Baxter, also in marketing. Carl grew up working in his family’s pharmacy. You could say healthcare is in his blood. To learn more about Carl, go to About Carl White.

We Install A Proven Marketing System

If you want sustainable growth instead of a band-aid, you need to install a marketing system.

Three steps to a marketing system:

  1. Set goals and pick strategies – this is where we get focused. This is a critical step and the one most often skipped. Usually, when a practice is not happy with their marketing results, it’s because there isn’t a goal or strategy, they’re too vague, or they’ve been forgotten.
  2. Choose tactics – With strategies in place, we can make confident choices in tactics. The best choices are always the tactics we decide not to do!
  3. Execute – Up until now we have great ideas. Now it’s time to do them. At this step we put the tactics on a calendar, give them a reasonable budget, make sure each one has an owner, do them, measure how they did, and change what we need to.

We’ve partnered with Duct Tape Marketing, who have developed a marketing system proven to deliver results for small – mid size businesses, including many healthcare practices. Over its 20+ years since launch the leadership continues to improve its model of systematic, practical marketing at prices independent practice owners can afford. Our Founder, Carl White, is a certified consultant with Duct Tape Marketing. To learn more benefits of hiring a Duct Tape Marketing Certified Consultant, click here