"Marketing Without Strategy is the Noise Before Failure."
Sun Tzu, The Art of War
A STRATEGIC PLAN TO GUIDE YOUR TACTICS
Are you doing a lot of marketing tactics but don’t seem to be getting any results?
MARKETING PLAN HIGHLIGHTS
Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews.
Ideal Patient Personas:
Persona for each of your marketing segments including overview, priority initiatives, success factors, perceived barrier, buying progress and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different markets.
Brainstorm session with your consultant and members of your team to come up with everything you could possibly be doing for each of the 7 phases of the Hourglass: Know, like, trust, try, buy, repeat and refer.
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.
Ready to put in place a strategic plan for your practice?