Different forms of content reach different people, and a strategy that uses multiple formats works best. Here are a few excellent forms of content you can use to promote your practice:
- Direct mail
- Social media
- Speaking events
- Local sponsorships
- Marketing kits
Put a Local Focus on Your Content Marketing
The best type of content your business can create is community-focused content. Get involved in your community with your content marketing strategy. Provide local media with great news, get involved with local organizations and businesses that your community already loves. Invest in your community and earn traffic and powerful links.
As you get involved locally, quality content will follow and you’ll be able to retain your current patients, increase awareness of your practice, and strengthen your local perception, making the most of your content marketing dollars.
Content marketing can either skyrocket the exposure your practice gets, helping your prospects to know, like, and trust you enough to want to schedule an appointment – or it can quickly become yet another burdensome, unproductive marketing tactic that drains your time, energy, and money and provides a disappointing return.
While managing your own content marketing strategy for your practice can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many practices outsource their content marketing to the pros.
If you’d like to talk about the role content marketing could play in helping to grow your practice, we’d be delighted to have that conversation.
Click below – to request a content marketing consultation for your business.