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improve your content

Ways To Improve Your Content

Content is what we say and write to other people. When it’s online, good, simple, clear content is key. It has to stand on its own. Why? You’re not there with the reader, in the room, to explain anything. Now realize that the person is a potential patient or client. You need to make the […]

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partnership for referrals

Partner Up to Get Referrals

Getting new patients can be hard. If you’re starting up or still growing, it’s hard. If your patients don’t need to see you regularly each year, it’s hard. Partnerships make a lot of sense to help get new patients. Are you aware of the different ways you can partner with other practices and businesses? Here […]

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keep patients on your website longer

Keep Patients on Your Website Longer

You have a website so prospective patients and clients can get to know – like – trust you. If you make it really easy for them to do that, you increase your chances of getting their phone call. A website is good for many reasons. Some of them are:you say the problems you solve on your […]

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good healthcare content

Create Good Healthcare Content

Your patients choose you and stay with you because they trust you. Why do they trust you? Because you know what you’re doing and you’re good at it. How do you convey that trust to people who don’t know you yet? You build trustability online. People research new healthcare providers online. They’ll ask others, but they […]

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The Local SEO Playbook – Your Guide to Local Rankings

If you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful of […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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