Here it From Us Directly
Carl White, founder of MarketVisory Group, describes our approach to marketing, why and how he started MarketVisory Group, why we’re HIPAA compliant, and how we work with clients in this podcast. It’s about 20 minutes total.
We Specialize In Healthcare Marketing
When it comes to marketing we believe most healthcare practitioners are on their own. You went to school to learn how to treat patients. Now you own a practice and want to grow it. That’s where marketing starts. Unfortunately, most schools don’t offer business training, and neither do most professional organizations you join.
We specialize in healthcare marketing. Over 90% of our client base is healthcare, and healthcare businesses and practices are the only ones we want more of. There’s a lot about healthcare that’s different from other industries – the patient’s mindset, clinical terminology, how treatments work, how treatments differ from each other, regulations, compliance, insurance pressures, and so on. We spend all day doing healthcare marketing. We get it.
We have Deep Roots in Healthcare Marketing
Our founder, Carl White, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister’s global Continence Care business and their digital marketing efforts. Before Hollister Carl worked at Baxter for a decade, also in marketing. Carl grew up working in his family’s pharmacy. You could say healthcare is in his blood.
He started MarketVisory Group so that independent practice owners can stay independent. We do that by delivering great healthcare marketing strategy and tactics that helps them grow profitably. Every practice needs effective marketing. They also need accounting, legal, billing, payroll, and other functions. Many practices outsource all of some of them. Why? They are time consuming and complicated. They might also be too expensive to bring in house. Why not think of marketing the same way?
We Install A Proven Healthcare Marketing System
If you want sustainable growth instead of a band-aid, you need to install a marketing system.
Three steps to a marketing system:
- Set goals and pick strategies – this is where we get focused. This is a critical step and the one most often skipped. Usually, when a practice is not happy with their marketing results, it’s because there isn’t a goal or strategy, they’re too vague, or they’ve been forgotten.
- Choose tactics – With strategies in place, we can make confident choices in tactics. The best choices are always the tactics we decide not to do!
- Execute – Up until now we have great ideas. Now it’s time to do them. At this step we put the tactics on a calendar, give them a reasonable budget, make sure each one has an owner, do them, measure how they did, and change what we need to.
We’ve partnered with Duct Tape Marketing, who have developed a marketing system proven to deliver results for small – mid size businesses, including many healthcare practices. Over its 20+ years since launch the leadership continues to improve its model of systematic, practical marketing at prices independent practice owners can afford. Our Founder, Carl White, is a certified consultant with Duct Tape Marketing. To learn more benefits of hiring a Duct Tape Marketing Certified Consultant, click here
We’re HIPAA Compliant
We are fully compliant with the HIPAA Standards for Privacy, Electronic Transactions and Security (including the HITECH Act and the Omnibus Rule of 2013). We have implemented policies, processes, and procedures designed to ensure compliance with Federal security laws, regulations, and rules, and we monitor ongoing compliance efforts and maintain various reporting mechanisms that are required by law or requested by our clients. We recognize that it is a key responsibility for our business and will continue to provide all of our various programs and services in accordance with the relevant requirements of all federal laws and regulations, including, as applicable, HIPAA.
In February 2021 Carl White with MarketVisory Group guested on the Healthlaw Hotspot podcast to talk about how HIPAA and marketing can overlap.
If you want HIPAA compliant successful marketing at an affordable price that works over the long haul, contact us.