Tip #3 – Personalize and Localize
Make sure that you personalize and localize your landing pages. You do not want generic landing pages. Instead, you want pages that do your marketing for you. Make sure that landing pages include personalized items, such as photos of your practice, videos, your practice address, a map to your practice, and even some local flavor.
Tip #4 – Be Trustworthy and Credible
Trust and credibility are so important when it comes to online advertising. Prospective patients are not going to choose your practice if they don’t trust you. Start building credibility and trust with your website – it’s usually the first place prospective patients get an impression of your practice. You also need to work on building a good reputation across the web, which includes good reviews, social proof, credibility badges, and more. Adding patient testimonials, showing off your education, and showing photos or case studies related to your practice can also help you build trust and credibility with prospective patients.
Tip #5 – Practical Tactical
Last, get practical and make sure your ad account settings are right. If your settings are not correct, you could be wasting money on clicks you should not even be going after. You’ll want to be sure your website is primed and ready to convert the website traffic you send there so that you get maximum results for every dollar you spend on your ads.
If you’re not sure how to set up your online advertising, a marketing consultant can help guide you through this process or handle it for you so you get great results.