Our Difference

At MarketVisory Group we believe you should have more time to do what you do best – patient care. We know you have choices for marketing, from agencies to doing it yourself.

What makes us different?

Specialize In Healthcare Marketing

When it comes to marketing we believe most healthcare practitioners are on their own. You went to school to learn how to treat patients. Now you own a practice and want to grow it. That’s where marketing starts. Unfortunately, most schools don’t offer business training, and neither do most professional organizations you join. It’s hard to tell good marketing from bad. Besides, who has time? You’re busy treating patients and keeping up with what’s new in your field!

We specialize in healthcare marketing. We only take healthcare clients. There’s a lot about healthcare that’s different from other industries – the patient’s mindset, clinical terminology, how treatments work, how treatments differ from each other, regulations, compliance, insurance pressures, and so on. We spend all day doing healthcare marketing. We get it.

Keep a Small Client Base

You know that delivering great customer service is the price to play in your local area. Great customer service begins the moment you meet a prospective patient and continues through the life of the relationship. We feel the same.

We keep a small client base so that we can deliver great customer service. We have the time to learn about you and your practice so we can offer you what you need, not more or less. As we work together we make sure you know what’s coming next, you’re on board, and if you don’t reach us when you call, we keep response times very low.

Install A Proven Marketing System

If you want sustainable growth instead of a band-aid, you need to install a marketing system.

Three steps to a marketing system:

  1. Set goals and pick strategies – this is where we get focused. This is a critical step and the one most often skipped. Usually, when a practice is not happy with their marketing results, it’s because there isn’t a goal or strategy, they’re too vague, or they’ve been forgotten.
  2. Choose tactics – With strategies in place, we can make confident choices in tactics. The best choices are always the tactics we decide not to do!
  3. Execute – Up until now we have great ideas. Now it’s time to do them. At this step we put the tactics on a calendar, give them a reasonable budget, make sure each one has an owner, do them, measure how they did, and change what we need to.

We’ve partnered with Duct Tape Marketing, who have developed a marketing system proven to deliver results for small – mid size businesses, including many healthcare practices. Over its 20+ years since launch the leadership continues to improve its model of systematic, practical marketing at prices independent practice owners can afford. Our Founder, Carl White, is a certified consultant with Duct Tape Marketing. To learn more benefits of hiring a Duct Tape Marketing Certified Consultant, click here