MARKETING PLAN DEVELOPMENT

"Marketing Without Strategy is the Noise Before Failure."

Sun Tzu, The Art of War

A STRATEGIC PLAN TO GUIDE YOUR TACTICS

Are you doing a lot of marketing tactics but don’t seem to be getting any results?

MARKETING PLAN HIGHLIGHTS

Competitive Research:
Full detailed report on competitive factors for 4-6 of your top competitors.  High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews.

Ideal Patient Personas:
Persona for each of your marketing segments including overview, priority initiatives, success factors, perceived barrier, buying progress and decision criteria.

Core Message:  
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different markets.

Marketing Hourglass:
Brainstorm session with your consultant and members of your team to come up with everything you could possibly be doing for each of the 7 phases of the Hourglass: Know, like, trust, try, buy, repeat and refer.

Content Calendar:
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.

High-level strategies: 
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.

Ready to put in place a strategic plan for your practice?