About

Hi, I’m Carl White, the founder and president of MarketVisory Group, Inc.

Before starting MarketVisory Group I worked in healthcare marketing leadership roles for over 15 years at Baxter and Hollister. I succeeded in competing in a wide range of markets, from IV nutrition for preterm infants, bladder management for spinal cord injured individuals, to end stage renal disease.

Along the way I learned to boil healthcare marketing down to a few principles. First, be open and honest about what your product or service does and who the appropriate patients are. Our most successful products were the ones where we openly said which patients should not use them or when they should not be used. Second, always do strategy before tactics. Strategy helps you picks the tactics you need. Without strategy, you are doing “idea of the week marketing”. Finally, make marketing a repeatable, almost turnkey process. Once you achieve it results become more predictable and costs become more manageable.

I started MarketVisory Group so that practice owners can have more time doing what they do best – patient care. Every practice needs effective marketing. They also need accounting, legal, billing, payroll, and other functions. Many practices outsource all of some of them. Why? They are time consuming and complicated. They might also be too expensive to bring in house. Why not think of marketing the same way?

Becoming a Duct Tape Marketing certified consultant was a natural step for me. Over its 20+ years since launch the leadership of Duct Tape Marketing continues to improve its model of systematic, practical marketing at affordable prices. To keep my certification I have to meet annual training requirements that keep me current on new marketing methods and tools. With my certification I join a collaborative group of over 100 certified consultants around the world. We help each other with answers to questions, sharing experiences, and joining together on projects. With them by my side I am sure I can solve any challenge you face in growing your practice.

If you want successful marketing at an affordable price that works over the long haul, contact us.